Publishing Checklist
The publishing process requires certain features and assets to complete. Here’s a checklist for both the App Store and Play Store to help you prepare all the creative assets and features needed.
| Publish to App Store (iOS) | Publish to Play Store (Android) | |
|---|---|---|
App Name | An app name can be 30 characters long. | An app name can be 30 characters long. |
Subtitle (App Store) or Short Description (Play Store) | Your app’s subtitle is intended to summarize your app in a concise phrase. A subtitle can be up to 30 characters long and appears below your app’s name throughout the App Store. | The Google Play short description is a sentence that appears in the first impression of your Google Play product page below the screenshot. It can have up to 80 characters. |
Description (App Store) or Long Description (Play Store) | Provide an engaging description that highlights the features and functionality of your app. The ideal description is a concise, informative paragraph followed by a short list of the main features. | Provide an engaging description that highlights the features and functionality of your app. The ideal description is a concise, informative paragraph followed by a short list of the main features. |
Privacy Policy URL | Link to your privacy policy on your website. | Link to your privacy policy on your website is required for certain apps that require sensitive information e.g. access to phone camera. |
Account Deletion Option | n/a | If you allow users to create an account through your app, you must now allow users to request that their account also be deleted - details here in our community |
App Icon | The app icon appears when a user downloads your app from the App Store.
| The app icon appears when a user downloads your app from the Play Store.
|
Feature Graphic | n/a | Feature graphics are images for highlighting Android apps on Google Play. They are not mandatory but are highly recommended since they are required for featured placement on Google Play.
|
Screenshots (App Store) or Phone Screenshot (Play Store) | Use images captured from your app’s UI to communicate your app’s user experience visually. | Use images captured from your app’s UI to communicate your app’s user experience visually. |
*Optional* Promotional Text (App Store) or Promotional Content (Play Store) | Your app’s promotional text appears at the top of the description and is up to 170 characters long. You can update the promotional text anytime without submitting a new version of your app. Consider using this to share the latest news about your app, such as limited-time sales or upcoming features. | Promotional content are self-serve merchandising units on Google Play that feature fresh and timely content such as special offers, limited-time events, new content, and major updates. |
Last updated